We believe CSR has to be measurable, targeted and engaging. That is why we have partnered with sports based ‘practitioner’ charities who provide a structured approach to dealing with specific issues. We call this intelligent CSR.

We want to put as many pairs of boots on the feet on underprivileged children as possible. It would be wrong of us to do this without taking ownership. That is why we are instigating the concept of the 'boot library'.

We wouldn’t be operating responsibly if we simply handed over the boots to a community or township and let children fight over who received the boots and who didn’t. Nor would we be understanding the potential damage it could do to the culture and dynamic of the people, not to mention the impact on the local economy.

We have donated the first kick4change sponsored boot library to our charitable partner Kick4life. They will encourage the local community to take ownership of housing the sports goods, managing their use and caring for their upkeep and wellbeing.

We are actively working with other charitable partners who use sport as a building block to enhance the lives of children, providing a network of areas where boot libraries can be sustained. It is our aim to facilitate the opening of as many of these as we can in the run up to the 2010 FIFA World Cup and beyond.

By getting involved you will enable our partners to continue their great work, for example running an educational programme covering such things as:

If you would like to sponsor a boot library you will be providing:

In return you will:

There are also other ways to get involved. Perhaps you already have established charitable partners who you wish to benefit? We can provide them with equipment directly or send to you to pass on.

We are also able to print brand logos on the boot tongues, individualising your purchase and allowing for direct interaction with your target audience.

Don’t forget the profits from any purchase will go into our asset lock, the proceeds of which will be used to invest in UK grass roots sports and good causes.

We don’t just focus on African programmes and can facilitate supporting UK based initiatives, or projects in any other country for that matter.

We are also happy to discuss cause-related marketing, colleague fundraising days and other corporate initiatives. We can be as flexible as you wish and make it easy for you to get involved - simply share with us your thoughts and we can discuss further.

Please click here to contact us.