kick4change launches PledgeMySeat on World Cup draw day
Today we launch our global legacy campaign, aimed at sending over 94,700 pairs of 4sport football boots to underprivileged African children.
Based on the venue for the 2010 FIFA World Cup, we have created a virtual stadium and are selling virtual seats priced at £14.99. Every seat represents a new pair of boots that we will donate to our charity partners on the purchaser’s behalf.
All our charity partners are what we call ‘practitioners’, organisations who actually get their hands dirty and use sport as a building block of social change. Each uses sport, and particularly football as a way of engaging with children and educating them in issues such as HIV prevention, dealing with the stigma of carrying Aids as well as teaching basic life skills such as respect for others and self esteem.
To kickstart the campaign, we have pledged 500 seats (500 football boots).
As this is a global campaign focussed around social media, we want as many people as possible to share what we’re doing with friends, colleagues and associates and generally spreading our campaing far and wide. In return for this we will donate an additional 500 football boots if we reach 20,000 registered email address on the site before Xmas day 2009.
Pledge your seat for a chance to win a life changing trip to Africa.
Visit:
Many thanks for your support and spread the word!